HIGH ANTIOXIDANT ROSMARINIC ACID ENRICHED HONEY PASTILLES
BOOTH NO : G3
Category : Health, Wellness & Wellbeing
High antioxidant rosmarinic acid enriched honey pastille is one type of gummy candies with the unique features developed from natural and nutritious ingredients like rosmarinic acid and honey. Rosmarinic acid is a phyto-nutrient or bioactive compound from extracted from the local herb of Misai Kucing. The bioactive compound had been proven for its antioxidant capacity comparable to vitamin C. The second key ingredient is honey which is the natural sweetener with more than 80% reducing sugars like glucoses and fructoses as instant energy, especially for those with busy life style and school children. Honey also offers many beneficial minerals such as potassium, magnesium and calcium for overall well-being. The technology readiness level of the product is 5, since laboratory studies have established for the recovery of rosmarinic acid from the herbal material, and honey has been authenticated to ensure the product quality as a free radical scavenger in antioxidation.
Confectionery products, mostly candies with colourful and sweet formulation are widely available in the market. Artificial flavor and synthetic colorant are used to attract the attention of consumers, especially young children. As seen, candy enriched with vitamin C is getting more dominant in the sugar confectionery. This explains that consumers are looking for foods that are not only fulfilling hunger, but also enhancing overall well-being. Attempts to develop natural and nutritious herbal and honey candies with different bioactive compounds have been carried out, mainly to cater the market need. Natural and nutritious are referring to the specific ingredients such as rosmarinic acid and anthenticated honey being used in the product development. The technology of extracting bioactive compound and honey caharacterisation incorporated with proper cooking temperature and time, as well as the sequence of adding ingredients are the key success of production for good quality candies.
Huge market need is proven from the survey conducted by Mordor Intelligence for candy industry (https://www.mordorintelligence.com/industry-reports/candy-market) with the Compound Annual Growth Rate (CAGR) 3.99%.
According to the recent statistical data 2021, Malaysia population is about 32.67 million.
If we assume only 5% of them would purchase one packet of H&H candy in a year, there would be 1.6336 million H&H candies required for production annually.
If the production cost is $2.00 per packet and the selling price of H&H candy is $4.00 per packet, then we will have profit about 3.267 million per year.
Candy business is encouraging and profitable as far as there is sufficient volume for production, since the required processing technology is less complicated than other manufacturing lines.
Perform feasibility study through business financial plant for 6 years
Our compelling solution would be “nutritious fast foodâ€, which is what consumers are looking for nowadays.
Public need to be informed for the availability and the location to purchase the products. A good marketing strategy is likely to affect the success of the business.
The existing challenge is to ensure sufficient stock of honey for candy production since good quality of honey is limited in the market.
The variance of honey quality is subject to the geographical origin and climate factor. Therefore, honey quality consistency is the subject of matter for discussion among the investors.
Low cost of production if in mass production (> 10 kg)
The market benefits would be convenient to consume and low cost for instant energy and good nutrient intake compared to other candy brands like Ricola and Nin Jiom.
Honey has reducing sugars for instant energy and high minerals such as potassium and magnesium.
The incorporation of rosmarinic acid as bioactive compound would act as antioxidant agent which showed a comparable result with vitamin C in other products.
Rosmarinic acid enriched honey pastilles are considered as high quality, natural and nutritious candies.
Giant candy industries like Mentos, Ribena, Ricola Swiss herbal candy, Nin Jiom and Mars generate few millions of annual sales and occupy the candy market for long time.
Not many local candy industries. Nicko Jeep Manufacturing Sdn Bhd is one of the candy industries producing a wide range of candies such as Big Foot Lollipop and Himalaya salt sports candy.
Nicko does not promote their products based on the natural and nutritious ingredients, and therefore, they would have different market segments.
The challenge would be from herbal candies like Ricola and Nin Jiom which focus on the function to relief sore throat.
Scott’s and Ribena pastilles enriched with vitamin C are welcomed by most parents as supplement to boost immune system of their children.
FAMA (Federal Agricultural Marketing Authority) could be another potential partner.
Jabo Plantation Sdn Bhd is the company who recently gives financial supports to students and provides honey samples for the experimental works under the contract research grant (4C542) registered in RMC, UTM.
The main focus of Jabo Plantation is on the development of innovative and healthy food products for the local and global markets.
Another potential partner would be Perkakasan Enterprise (4L422) who had research cooperation to develop honey lemonade under the research grant of 4L422.
The company can get good quality of honey source in product development.
CHUA LEE SUAN
FAKULTI KEJURUTERAAN KIMIA DAN KEJURUTERAAN TENAGA
CHUA LEE SUAN
FAKULTI KEJURUTERAAN KIMIA DAN KEJURUTERAAN TENAGA
IDA MADIHA BINTI YUSOFF
JABATAN TIMBALAN NAIB CANSELOR (PENYELIDIKAN DAN INOVASI)
ZAIDAH BINTI RAHMAT
JABATAN TIMBALAN NAIB CANSELOR (PENYELIDIKAN DAN INOVASI)
ZARANI BT MAT TAHER
JABATAN TIMBALAN NAIB CANSELOR (PENYELIDIKAN DAN INOVASI)