GEOTREES: AN INNOVATION OF TREE PLANTING, MONITORING AND VALUATION
BOOTH NO : A1
Category : Agriculture, Aquaculture & Environment
GEOTREES IS THE THIRD GENERATION OF GEOTREES, A MATURED PRODUCT AT TECHNOLOGY READINESS LEVEL -Evolution from Geotrees version 1 (2016) (for research with Orang Asli) to version 2 (2018) (tree planting & monitoring) and now (2022) (tree valuation)
-The pioneer of tree tracking and monitoring app in Malaysia
-In line with the global agenda Plant for the Planet: the Billion Tree Campaign by United Nation Environment Program (UNEP)
-In line with the Target 1 of National Policy on Biological Diversity 2016- 2025 (NPBD 2016): Bym2025, more Malaysians are aware of the values of biodiversity and the steps they can take to conserve and use it sustainably, specifically.
The problem that intend to be addressed by this innovation are in environmental conservation events managed by NGO and social enterprise companies. In this context, majority of tree planting projects undertaken as part of CSR initiatives suffer from inadequate post-tree planting monitoring. There is little post-planting monitoring of the tree's growth. Moreover, it is also difficult, particularly for tree planting organizer who implement tree sponsorship program. to quantify the impact of their tree planting projects. The tree donors are unable to track the trees that they sponsored. Moreover, the citizens who involve in tree planting are unaware of the economic value and potential carbon sequestration of their planted trees.
The tree valuation tool generated by Geotrees may assist the big companies to get informed the carbon offset that they managed to compensate for emissions made elsewhere
There is large market needs as according to (UNESCAP, 2021), there are 1 million social enterprises (social and environmental segments) in South East Asia.
and more than 200k Social Enterprise in Malaysia (British Council, 2020)
The social enterprise segment that focus to address social and environmental issues, typically by getting fund from sponsors via corporate responsibility (CSR) from big industries.
Therefore, Geotrees could provide solution for the organisers - to provide automated reports so that investors/donors could track their sponsored trees and the impact of carbon offset that managed to be compensated
a low-cost technology by using a smartphone and QR Code to track the planted trees and calculate the potential carbon off-set via tree carbon sequestration values
Remote monitoring via real time tree monitoring reports
Web dashboard for tracking tree growth and monitoring after planting event
We have prepare a business proposal marketting geotrees as white label product for social enterprise companies, particularly that conducting tree planting events in Malaysia.
paperless: reduce 100% of paper usage,
real-time update: increase 100% real-time update for tracking sponsored trees
reduce 100% time for paper-based reporting,
increase up to 80% citizen involvement in tree planting and monitoring
increase 87% of awareness of carbon sequestration impact
The competitors of Geotrees are mostly from international such as iTree, Forestmatrix and Treeplotter.
Whereas local competitor is app Pengijauan Malaysia by KeTSA
However, Geotrees is better to capture local market as Geotrees provide tree valuation where the values are for local tree species;
The competitors are limited with tree inventory modules, whereas Geotrees include tree maintenance and growth individual reports and the economic values of trees according to individual species.
The instant carbon stock sequestration report from the inserted data may assist in generating instant report of carbon-offset impact via planted trees
The potential industry partner is social enterprise segment whom willing to address environmental problem via tree planting.
We have received letter of coorporation from econinja Sdn Bhd, a social enterprise company that active in tree planting in Johor and Omnistar DGPS, a company work in tree inventory to use Geotrees to support their operations
Other potential company that we plan to seek corporation are companies that must offsetting the carbon that since they use trees as their resources such as t Schwan-Stabilo Marketing Sdn. Bhd and ornapaper Sdn Bhd.
NURUL HAWANI BINTI IDRIS
FAKULTI ALAM BINA & UKUR
KASTURI DEVI A/P KANNIAH
FAKULTI ALAM BINA & UKUR
MOHAMAD HAFIS IZRAN BIN ISHAK
FAKULTI KEJURUTERAAN ELEKTRIK
MOHAMAD JAHIDI BIN OSMAN
BUILT ENVIRONMENT AND SURVEYING
NORHIDAYAH BINTI MD. YUNUS
FAKULTI ALAM BINA & UKUR
NURUL HAWANI BINTI IDRIS
FAKULTI ALAM BINA & UKUR
NURUL HAZRINA BINTI IDRIS
FAKULTI ALAM BINA & UKUR
SAPURA BT MOHAMAD
FAKULTI ALAM BINA & UKUR